BrainTree Foods · Brand Activation
BrainTree Activation
Multi-city pop-up activation launching across Dallas, Austin and Houston in support of the Q2 brand refresh. Lead: Maya Johnson.
MJJDPRBNEM+3
At risk · launches in 7 days
DASH project pulse
Project velocity is down 18% week-over-week. Critical path: vendor sign-off on the key visual is blocking print production. I'd recommend moving the print deadline to Friday and pulling Ben in to support Jordan on production. Want me to schedule it?
Milestones
Brand kit lockApr 5
Key visual approvalApr 23
Print + signage deliveryApr 26
Dallas pop-up openApr 29
Austin + Houston openMay 4
Tasks
34/ 48
Decks
4/ 6
Brand assets
124/ 124
From your Rolo
DASH suggests adding to this project:
RC
Ramona Cruz
Set designer · Dallas
TL
Theo Liang
Production assistant